How Geo:Pro counts visitors (the visit beacon)
How Geo:Pro counts visitors (the visit beacon)
Geo:Pro bills by the number of unique visitors to your store each month. To count them, the app sends a small daily "visit beacon" from your storefront. This article explains exactly what the beacon contains, what we store, and how long we keep it.
What the beacon is
Once per visitor per day, the Geo:Pro theme block sends one request on your own storefront domain:
POST /apps/easylocation/api/inline-visit
Shopify forwards this request to Geo:Pro through the app proxy. The request contains only:
Field | Example | Purpose |
|---|---|---|
Store domain | Which store the visit belongs to | |
Tracking ID |
| Count each visitor once per day |
Visitor's local date |
| The day being counted |
Start and end of that local day, and the time of the first page view | Unix timestamps | Assign the visit to the right day |
Page host | Hostname only. No page path, query string or referrer | |
Cookie available |
| Shows whether the count can be de-duplicated |
Script version |
| Compatibility |
The request is sent with referrerPolicy: no-referrer. It does not include the page URL, the customer, an email address or any form data.
The beacon does not run in the theme editor or in Shopify preview links.
The tracking ID
- It is a random UUID created in the visitor's browser (
crypto.randomUUID()). It is not derived from a customer account, email address, IP address or device fingerprint. - It is a new ID every day. The cookie expires at the visitor's next local midnight, so the same visitor gets an unrelated ID the next day.
Where the ID is kept in the browser
Storage | First-party cookie (not localStorage) |
Name |
|
Value | JSON: the random ID, the local date, the day's start/end, the first-visit time, and a |
Scope | Host-only, |
Lifetime | Until the visitor's next local midnight (at most 24 hours; 23 or 25 hours on daylight-saving days) |
The beacon itself does not read or write localStorage.
What we store, and for how long
For each counted visit we store one row with: store domain, tracking ID, visitor's local date, day start/end, first-visit time, the time we received it, the store's timezone, page host, the cookie-available flag and the script version.
- We do not store the IP address, user agent, page URL or referrer from the beacon.
- The visitor's IP address and user agent are used only in memory, while the request is handled, to filter out bots and crawlers. They are not written to a database or to access logs.
- A short-lived de-duplication key (store, date, tracking ID) is kept in our cache until about one hour after the visitor's day ends.
- Visit rows are deleted automatically after 90 days.
How we use it
- The beacon is used only to count unique visitors for billing and to check that our visitor counts are accurate.
- We do not use it for advertising or to build profiles of visitors.
- We do not sell it or share it with third parties. It is processed only by Shopify (the app proxy) and stored on Geo:Pro's own infrastructure (Google Cloud).
Questions
If you need this information for a privacy review or a data processing agreement, contact us through chat and we will help.
Updated on: 02/11/2026
Thank you!