Understanding Pricing

How We Count Visits

We count unique visitors to your store daily. A "visit" is recorded when:

• A unique visitor accesses your store for the first time in 24 hours.
• The visitor is checked against geo-targeting rules (redirects, blocks, or market redirects)
• Bot traffic is not tracked. Geo:Pro is designed to identify bot traffic using a number of methods including by user agent and by IP address.

Each visitor is counted only once per day, regardless of multiple visits. Even if a visitor doesn’t trigger any geo-targeting rules, they are still counted to evaluate their location.

Differences in statistics compared to Google Analytics, Shopify etc

Geo:Pro is designed to track the number unique visitors to your storefront each month, excluding bots. The numbers that Geo:Pro reports should be in the same ballpark as other systems (providing you're comparing the same metric, for the same time period), however differences will always be present.

Its our expectation that the differences will be small, within 10%. If you're seeing differences more than 10%, and you're certain you're comparing the same metric (unique visitors) over the same time period, then this might represent a problem in Geo:Pro, in which case we ask that you report this to us as soon as you can so we can investigate and resolve any potential issues.

Privacy Considerations

To protect user privacy, we only use IP addresses and user agent details—no personal data is stored. Due to this:

• Incognito/private browsing users

• Visitors clearing their browser data

• VPN users with changing IP addresses

• Multiple users sharing one IP

may be counted as separate unique visitors, even if they are the same person.

How We Calculate Forecasts

Our system estimates end-of-month visitor counts based on:

1. Analyzing visitor data from the last 30 days.

2. Calculating a weighted daily average:

• Recent trends are prioritized.

• Unusual spikes/drops have less impact.

3. Multiplying the daily average by remaining days in the billing cycle.

4. Adding the result to your current visitor count.

Example Calculation

• Current visitors: 100

• Weighted daily average: 10 visitors

• Days left in billing cycle: 15

• Forecasted total: 100 + (10 × 15) = 250 visitors

Important Notes on Forecasting

• Forecasts are estimates, not guarantees.

• Actual visitor counts may vary due to:

• Traffic changes

• Seasonal trends

• Marketing campaigns

• Geo-targeting rule updates

• Special events/promotions

Billing and Actual Usage

Billing is based on actual visitors counted during the billing cycle, not forecasts. Check the "Current Usage" section in your billing dashboard for real-time visitor counts.

Need Help?

If you have questions or notice unexpected visitor counts, contact our support team—we’re happy to assist!

Updated on: 10/04/2026